Hello everyone J
L’oreal Paris has come out with Casting Crème Gloss which is the perfect hair colour for women who prize quality and care over everything else. It is a no ammonia hair colourant that gives your hair rich, visible tones and a stunning glossy shine.
Enriched with Royal Jelly, a naturally occurring substance known for its rare nutritive and rejuvenating quality, Casting Crème Gloss ensures that post colouring hair is left revitalized with a glossy shine. Its crème formula contains a special patented conditioning complex that helps protect the hair fibre inside and out for exceptionally soft voluptuous hair.
It is easy to apply, takes just 20 minutes and comes in a do-it-yourself kit which saves unnecessary trips to the parlour. The delicate fragrance makes colouring a luxurious treat! It delivers on every aspect, quite like the modern Indian woman.
For more information on this revolutionary hair colour you can visit: http://goo.gl/tQBqY
L’oreal Paris recently launched the Say Yes to Colour Campaign which is about the benefits of using Casting Crème Gloss to colour your hair. India has always been a grey coverage market but L’oreal feels that given the right product, the modern Indian woman would love to experiment with colour and bring out her individuality.
This campaign aims to educate women about the benefits of colouringtheir hair. It would like to also get them to Say Yes To Colour! Since, most women are apprehensive about colouring their hair; they want to introduce women to the safe No Ammonia Casting Crème Gloss. They want women to rediscover themselves and try different shades from this range!
Throughout the campaign women will be encouraged to colour their hair by busting myths related to hair colour.
They have already busted a few myths on our Facebook page. Have a look at them here:
You can now give your hair a colour make-over, at home!
To pick a shade that suits you the best, take our ‘My Hair My Colour’ quiz here: http://bit.ly/MyHairMyColour.
For someone with no experience in hair colouring, L’oreal Casting Crème Gloss has done a great job in convincing me with its benefits and I have already joined the “Say yes to colour” pledge. You do it too J
‘Say Yes to Colour’ pledge on Facebook. This is the link: http://awe.sm/m5mSM
Information sent by L’Oreal Paris PR.