Adidas Originals has just launched their brand new collection, which looks absolutely great! Read on to know more!
BREAK FREE THIS SUMMER!
Adidas Originals Introduces the LIMITED EDITION Jeremy Scott Collection
Not one to shy away from the outlandish, Jeremy Scott always brings his unique perspective of fashion to the table, often referencing pop culture from the past to the present. Forming a tight-knit relationship with Adidas originals since 2003, Jeremy continues to design unisex apparel and footwear that is high energy, surreal and most certainly fun, playing with bright prints and unexpected shapes.
Jeremy Scott’s Spring/Summer 2013 collection is as eccentric as ever with influences from Eagles to billiard balls. An all-over eagle print carries throughout the collection and is also executed on Jeremy’s signature winged high top shoe. Other highlights include the JS chain cage track top with cut-out body and basketball jerseys reinterpreted with uneven hems, fringing and woven fabrics. His affinity for animals continues: Sneakers adorned with sunglass-wearing poodles and bears.
Ranging between Rs. 8,999 to Rs. 12,999, the Spring/Summer ‘13 Adidas Originals-Jeremy Scott collection will be available at select Adidas Originals outlets across the country.
I’m sure you’re all familiar with Adidas but a little background info about it…
Adidas India is the Indian subsidiary of adidas-Group AG. The Adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around three core brands such as Adidas, Reebok and TaylorMade-Adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 46,000 employees and sales of around €13.3 billion. Adidas products are marketed in more than 160 countries. In India, Adidas products are available in all key cities
Adidas Sports Performance
The guiding principle of Adidas Sport Performance is “Play to Win”. Inspired by the motivation of founder Adi Dassler, Sport Performance brings passion for great products to athletes in all sports, allowing them to be faster, stronger, smarter, cooler and natural. The main focus of Adidas Sport Performance is on five key categories: football, basketball, running, training and outdoor.
Adidas Sport Style
Adidas Sport Style houses two groups. The Originals Group is the authentic, iconic sportswear label for the street and its message is Celebrate Originality. The Fashion Group is defined as the future of Sportswear and includes the labels Y-3, Porsche Design Sport, Adidas SLVR and Adidas NEO. Through these four labels Adidas brings authentic sportswear to the full spectrum of lifestyle consumers. Presently Adidas Originals is the only Sport Style brand available in India, exclusively and as shop-in-shops at Adidas Sports Performance stores.
You can now access more history and heritage of Adidas at: https://www.adidas-archive.org/#/home
And these are some exclusive pictures of the Jeremy Scott Collection Launch Event that was held on 16th March in New Delhi –
Some really fun stuff, isn’t it? 😀